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DOROCY

Timeless Beauty,
Crafted Through Time

Korea's Leading Jewelry House Since 2003
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Beyond
Jewelry

“ Timeless Beauty, Crafted Through Time
A journey toward discovering your own enduring brilliance
An eternal beauty begins with DOROCY. ”

Rope Dia Ring

Message
from the CEO

What may once have seemed like a modest promise — a jewelry house devoted to the happiness of its customers — has grown into an enduring passion that has brought joy to more than 1.2 million customers over the past two decades.

Dorocy will continue to place the happiness of our customers above all else, growing with unwavering sincerity and timeless dedication.

Like a jewel that continues to shine from its place through time, we remain committed to delivering enduring satisfaction — from the quality of our creations to every moment of customer care.

Founder & CEO
Sanghwan Cho S.H. Cho

Dorocy
Heritage

2003
2003
Seogyo-dong
First Boutique Opening

76Years of Goldsmith Legacy

A Goldsmith Legacy Since the 1950s

In the 1950s, the story began with the small watch atelier 'Donggwangdang' in Jongno. It later evolved into 'Samjeongsa,' Daegu's first goldsmith house, where more than 70 years of craftsmanship and dedication laid the foundation for what would become DOROCY. Beginning as a small atelier, DOROCY first illuminated the streets of Hongdae in 2003. Today, DOROCY has grown into one of Korea's leading jewelry brands, continuing to celebrate timeless beauty.

GIA
Graduated Gemologist Certified in 1996
GS
Korea's First Home Shopping Jewelry Specialist

A Korean Jewelry Design House

DOROCY is a vertically integrated Korean jewelry design house combining design, manufacturing, branding, and retail.

2003
Founded
300K+
Members
4,000+
Annual Operating
SKUs
10K
New Collections
Per Year
600+
Monthly Production
Capacity
12
Months — Year-Round
Collections
20+
Retail Channels
Design Process
Trend Research > Design & CAD > Sample Production > Quality Control > Retail Launch
The DOROCY Difference
Design House
Design-led Structure
Fast-Cycle Development
Rapid Product Development
Korean Sensibility
Contemporary Korean Aesthetic
Contemporary Fine Jewelry
Modern Fine Jewelry
Retail Innovation
Retail Innovation
Accessible Luxury
Accessible Luxury
The Language
of DOROCY
Brand & Signature collection

A Global Jewelry Leader
Growing With Our Customers

Driven by customer-centric innovation, we shape
new trends, and build a healthier corporate culture through
transparent communication and trust.

01

CUSTOMER FIRST

Anticipating customer needs before they are spoken.

02

GROWING TOGETHER

Growing together through trust and collaboration.

03

COMMUNICATION

Building a healthier culture through transparent communication.

04

CHALLENGE EVERY SECOND

Constantly challenging what comes next.

The New Retail Model

From our D2C site to department stores, major shopping malls, and mobile commerce — we generate over 1.5M monthly visitors across 20+ channels.

300K+
Active Members
20+
Sales Channels
1.5M+
Monthly Traffic
D2C
Self-hosted Mall
dorocy.co.kr
1.5M+ Monthly Visitors
Department
Stores
Hyundai, Lotte, SSG and more
Offline Distribution
Open Market
& Social
20+ Platforms
Category No.1
Mobile &
Live Commerce
GS Shop & Home Shopping
Live Broadcast

Revenue Growth

Since 2023, we have sustained roughly 20% quarterly and 40% annual growth.

90
60
30
0
32
H1 2023
41
H2 2023
52
H1 2024
65
H2 2024
78
H1 2025
40%
Annual Revenue
Growth
20%
Avg. Quarterly
Growth
#1
No.1 Online Jewelry Category
Brand

Korean Jewelry, Reimagined.

We will set a new standard for K-Jewelry in the global market. With a design-driven structure, we aim to expand our presence through global partnerships and distribution.

W
Wholesale
Global Wholesale
Distribution
D
Distribution
International Retail
Partnerships
O
OEM / ODM
Overseas Brand
Manufacturing
C
Collaboration
Global Brand
Collaborations

Our House of Brands

MARS MARK

A contemporary silver jewelry brand expressing individuality and freedom through bold silhouettes and genderless sensibility.

DOROCY

DOROCY is a vertically integrated Korean jewelry design house combining design, manufacturing, branding, and retail.

DIHEIR

Diamond + Heirloom — Diheir is a high jewelry brand that presents emotional objects inspired by the beauty of nature and the idea of “beautiful connections” that bring people together.

Boutique

Sensory Retail
Experience

A space where nature and art coexist in harmony — a sensory experience that unites guests with nature through sight, sound, and scent.

2F–8F, Dorocy Building, Seoul, Korea

Share Your Perspective

Name
Title
Company
E-mail
Contact Number (Numbers only, no dashes)
MEMO

DOROCY

2F–8F, Dorocy Building, 28-gil 8, Samil-daero, Jongno-gu, Seoul, Korea

1833-9601

www.dorocy.co.kr

@dorocy_official_