Timeless Beauty, Crafted Through Time
A journey toward discovering your own enduring brilliance
An eternal beauty begins with DOROCY.
"Timeless Beauty, Crafted Through Time — a journey toward discovering your own enduring brilliance."
What may once have seemed like a modest promise — a jewelry house devoted to the happiness of its customers — has grown into an enduring passion that has brought joy to more than 1.2 million customers over the past two decades.
Dorocy will continue to place the happiness of our customers above all else, growing with unwavering sincerity and timeless dedication.
Like a jewel that continues to shine from its place through time, we remain committed to delivering enduring satisfaction — from the quality of our creations to every moment of customer care.
In the 1950s, the story began with the small watch atelier 'Donggwangdang' in Jongno. It later evolved into 'Samjeongsa,' Daegu's first goldsmith house, where more than 70 years of craftsmanship and dedication laid the foundation for what would become DOROCY. Beginning as a small atelier, DOROCY first illuminated the streets of Hongdae in 2003. Today, DOROCY has grown into one of Korea's leading jewelry brands, continuing to celebrate timeless beauty.
DOROCY is a vertically integrated Korean jewelry design house combining design, manufacturing, branding, and retail — with a fast-cycle development structure that brings 600+ new collections to market every year.
Design Process
For over 20 years, DOROCY has explored refined styles through more than 4,000 original designs. Jewelry is not merely adornment — it is a language that tells one's story.
Driven by customer-centric innovation, we shape new trends, and build a healthier corporate culture through transparent communication and trust. Since 2023, we have sustained roughly 20% quarterly and 40% annual growth.
We will set a new standard for K-Jewelry in the global market. With a design-driven structure, we aim to expand our presence through global partnerships and distribution.
Nakwondong, Jongno-gu
A space where nature and art coexist in harmony — a sensory experience that unites guests with nature through sight, sound, and scent.
Thank you for visiting DOROCY at VivaTech. We would be delighted to explore how our brands and collections can align with your vision. Please share your details and we will be in touch.